Alexandria Homemaker Centre in Sydney offers an extensive range of homewares, furniture, bedding and electrical retailers plus is home to some of Australia's favourite big brands and a selection of specialty stores with a difference. Considering the negative effects of COVID-19 and a shift in consumer shopping behavior, D+M was briefed to deliver a cost-effective digital campaign that created brand awareness and drove traffic online with the knock on effect being an increase in foot traffic to the physical location offline.
A strategic programmatic campaign was developed and executed with an aspirational narrative that spoke to customers. This tailored, crafted story worked to evoke and inspire the targeted audience whilst re-enforcing Alexandria Homemaker Centre’s brand message.
As per the D+M standard and expertise you can expect, the campaign was closely monitored and optimised over the period with budgets remaining fluid, enabling the campaign to deliver a strong ROI, and efficient investment of the clients marketing budget. Apart from the strong results that the campaign achieved, it also delivered invaluable consumer insights and targeting strategies that were successful for reaching the right demographic, at the most relevant time. These targeting strategies and insights are being further refined and crystallised to benefit the client and for future campaigns.
This campaign is a perfect example of how D+M can deliver upon client objectives, achieving results that are fantastic value without a large budget.
“The versatile skill set of D+M goes far beyond any other creative & digital agency I have worked with. Their work is insights led and they are exceptionally strategic in their approach to any campaign big or small, which separates them from the rest. They have the ability to digest and interpret any type of brief and make suggestions based off my campaign targets which in turn solves any business challenges. Without fail they consistently deliver engaging, creative and beautiful campaigns (both digital and creative) that align with my branding within deadline. All the while providing exceptional client service that always leaves me feeling positive, happy and excited after each interaction with any member of the team.”
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