Tallowood Medowie is a beautiful new address for over 50’s living situated in the magnificent Port Stephens region. Following a successful awareness campaign that achieved close to one million impressions to launch and build awareness of Tallowood Medowie in the marketplace, D+M was briefed to deliver a conversion campaign to generate leads and identify prospective customers.
Strategically, an integrated ‘always on’ campaign was developed to inspire potential customers, ultimately driving enquiries and generating leads. This strategy included implementing key marketing touchpoints and tailored crafted content that further engaged, motivated and captured the attention of those in market.
From market research to customer insights, D+M took all the necessary steps to provide the winning formula, ensuring the campaign messaging plus look and feel had a distinct point of difference and strong impact in an already noisy environment. The campaign messaging matrix, media placements and ad formats were all carefully constructed to distinctly target the right demographic, at the right time.
Striking a balance with relevant, tailored brand messages alongside a strong call to action ensured improved behavioural outcomes, that resulted in the ‘right’ action from the customer. At the same time, the unique messaging matrix enabled the campaign to address the needs and concerns of the target audience, delivered the most relevant message and generated a personal connection with their mindset.
The campaign was closely monitored and optimised over the period with budgets remaining fluid, enabling the campaign to deliver a strong ROI, with minimal wastage.
“D+M are a highly strategic and easy to work with creative & digital agency – going above and beyond to deliver upon your marketing needs and objectives. They have successfully increased our website traffic by 10, and achieved close to 1 million impressions during our past campaign period. Following our campaign, they also provided terrific insight into who our customers are, which has helped further tailor recent campaigns, messaging & content.”
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