Established in 2013, Greenland Australia is the Australian arm of the internationally-renowned Greenland Group business. Based in Sydney, Greenland Australia has become known as one of the country’s leading developers of residential communities.
D+M was engaged to realise, launch and activate the Lachlan’s Square Village Retail Development, part of the nbh at Lachlan’s Line precinct, Macquarie Park. The brand toolkit, tone of voice and look and feel was developed from the existing logo mark. A strategic media plan was expertly crafted with a deep understanding of the area and demographic, delivering several brand awareness messages to the right market leading up to the launch.
Strategy, concept, design, content crafting, media strategy, social media management, production, budget planning, execution & reporting.
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