Sunshine Plaza

LENDLEASE RETAIL

Sunshine Plaza is one of Lendlease’s Retail’s shopping centres, and is the largest shopping centre on the Sunshine Coast in Queensland - servicing the local region since 1994.

Working within supplied brand concepts guidelines, D+M collaborated closely with Sunshine Plaza to activate and execute all creative requirements during the centre’s redevelopment, launch and stabilisation period. The campaign concepts’ were appropriated and adapted to suit relevant communication pieces alongside the brand messages, which were further explored and developed across both print and digital touchpoints. The result was a series of strong, consumer-focused campaigns & activations.